How advertising is working with finance to shake off the ‘us versus them’ perspective – Marketing Week
If you like considering by way of a longer time horizon you could be happier in finance than in accounting. If you’re going back to highschool, selecting your undergraduate major or simply curious concerning the finance and accounting worlds, you could be questioning what the difference is between accounting and finance.
She takes half in a monthly assembly to talk by way of what advertising has spent where and why, which she believes adds real worth to each teams. UKTV CFO Tom Davidson acknowledges that while historically the advertising/finance relationship has tended to have a bit of “healthy pressure”, he takes a special method based on belief and a shared strategic focus. First Direct has taken a cross-practical method to team structure, rather than focusing on self-discipline-solely silos. This means blended groups work together on a project, not solely from advertising and finance, but also from propositions, digital, IT and … Read More