Finance / Marketing
In so doing, we play a critical position in constructing a greater working world for our individuals, for our purchasers and for our communities. In a digital world, the CMO-CFO connection is extra necessary than ever before. We lately surveyed more than 300 senior finance and advertising executives, spanning a variety of industries, to grasp the relationship intimately. What we found is that by connecting the dots between marketing and finance, organizations can obtain lengthy-time period value and more profitable development. CMOs and CFOs acknowledge that the marketing-finance dynamic is changing fast, and our research suggests that other members of the C-suite are more and more conscious of this.
When lenders regularly make poor selections about creditworthiness, they danger chapter. To avoid this, they employ credit danger analysts to dig into the details concerning the credit risks associated to individuals, firms, and investment products. As a credit … Read More