Finance vs Marketing
As market develops and grows continuously and internationalizes, the confusion amongst companies will increase regarding their orientation of the business. This tells for an growing function of selling in the companies’ group, and naturally in their efficiency and profitability. There are views lately which emphasize that advertising is finance too, because it completes the value chain and realizes not directly all the company’s targets. To this logic it has turn into essential to measure its efficiency not solely utilizing advertising KPI (Key Performance Indicator) but financial metrics too.
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