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Notably, several respondents talked about the function CEOs are taking part in in serving to to advance cooperation and strengthen the connection. â€œThe CEO has to assist each the CMO and the CFO, and use his/her judgment about what makes the better determination,â€ says former Chief Marketing & Analytics officer Scott Hames.
CMOs and CFOs every represented 50% of respondents within their respective areas of the enterprise; the 2 job titles are used within this report as shorthand for senior advertising and finance … Read More