Category: General Article

One area of business that is quite promising is the culinary business. This is because food products that is definitely sought after and needed by many people. However, this business may not be promising if you don’t practice product marketing strategies for your food.

There are lots of culinary businesses scattered in each region and maybe with the same product. Without the right product marketing strategy, you will find it difficult to survive in the midst of intense business competition. As a result, the culinary business that you started may only last as long as a corn.

Meaning of Product Marketing Strategy

Marketing strategy is an attempt to increase product sales and increase business. This effort itself varies, from promoting products through social media, distributing discounts and so on.

Why, really, does it mean that the product marketing strategy is implemented? As explained above, there are many culinary businesses that are scattered in Indonesia.

It is possible that the person next door to your house or your shop is also pursuing a culinary business with the same type of product. Therefore, it is very meaningful to introduce a wider range of businesses and products.

Without introducing your business and products more broadly, people won’t know that you’re selling. You can do this by mastering and practicing the right product marketing strategy.

Well, this marketing strategy also varies widely and of course varies according to the type of food product being sold. For example, if you sell frozen food products, then … Read More

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Building a business is often understood as a difficult challenge, this is because business people don’t know how to start a business. Every large company at the beginning of pioneering must also experience the same obstacles and difficulties. Therefore, it is necessary to understand that in order to achieve the key to success in business, companies must face all the obstacles that exist.

How to Start a Small Business

Business trends change over time. However, as the business grows, there will definitely be obstacles and challenges that make potential entrepreneurs doubtful. This phenomenon is of course very unfortunate because if an entrepreneur has a unique business idea, then the potential for achieving business success will be even higher. Here are some ways to start a small business from scratch:

Determine the Products or Services to be Sold

One way to start a business from scratch is to determine what product or service to sell. This becomes the foundation for entrepreneurs to find out about future business development schemes. At this stage, you can do a competitor analysis to find out its strengths and weaknesses. In addition, observing the market and business opportunities will also help entrepreneurs determine a rough product marketing plan.

Determining Target Consumers

What is no less important as a way to start a business from scratch is to determine target consumers. It needs to be understood, even though the product quality and brand image are good, if the marketing target is wrong, it will be difficult for … Read More

View More How to Start a Business Effective to Make Success

So long as there is an Internet, there will always be a need for web design. While some companies use social media platforms like Facebook and Instagram to promote themselves, there’s something about having a web site of their own that comes across as just a little more professional to the average consumer. For that reason, web design continues to be a field with plenty of demand.

… Read More View More 5 Traits of a Successful Web Design Company